Terry Apala Bags First Endorsement Deal For 2018

2018 looks promising for Terry Alexander Ejeh, popularly known as, Terry Apala as he signs his first endorsement deal for the year with luxury drink brand, XXIV KARAT.

Terry is known for his unique sound, redefining the Apala genre – a percussion based traditional music common to the Yoruba people, and infusing it with modern hip-hop to gain a wider appeal for the younger generation.

The “Champagne Shower” singer best describes his sound as Apala Hip Hop, with inspiration from the late Haruna Ishola who popularized the Apala genre in the 60’s.

Terry Apala captured the highlight of his new deal via his Instagram post.