I stumbled upon this song on YouTube while i was surfing the web. At first it sounded quite foreign to me, maybe due to its pop and funky nature, then all of a sudden the catchy phrase took me by surprise “e suppose e suppose e suppose to follow me go, e suppose e suppose e suppose to carry me go, e suppose e suppose e suppose to bend down low….“, and it just brought me back home.
Jeff Akoh may not be a household name yet, but his talent speaks volumes. This promising act came into limelight after winning the highly covetous music reality show, MTN Project Fame 2015 which also earned him a spot on the remix of Yemi Alade’s successful love track, Kissing, followed by his own debut single, Never Let You Go.
Despite been signed to the new management company in town, Temple Management, Jeff seems to be plagued with some the challenges peculiar to young and promising music creatives in Nigeria. One of which is gaining acceptance in an industry that is heavily commercialized and where every other genres besides Afro-beat/Afro-pop is relegated to the back. If you intend to blow and be heard quickly, then you must be willing to compromise your sound and style. Jeff’s new release, titled, Shokolokobangoshe, is a satiric representation of the music industry and the pressure to conform as a rising artist.
Jeff is able to show off his versatility on this track, transitioning between genres, from Pop to Afro-beat and then Trap, in a fun-like manner while strutting his vocal prowess.
I think this is a beautiful composition and hope to hear more from where this came from. I hope you are too. In the meantime, lets enjoy..